Kamis, 14 Mei 2009

Cara mendapatkan uang dari Blog di Internet

CARA utama mendapat uang dari blog adalah menggaet pemasang iklan. Para
pengiklan akan tergiur memasang iklan apabila pengunjung blog-nya banyak.
Cosa Aranda, seorang blogger yang kerap dijuluki blogger jutawan
mengatakan, paling tidak ada dua macam iklan blog. ''Pertama Pay per click
(PPC) dan yang kedua Pay per impression (PPI),'' kata blogger asal
Surabaya itu saat menjadi pembicara pada BNCC National IT Talk Show (BITS)
bertema Menguak Kisah Sukses Para Blogger Indonesia, Selasa (12/5) lalu.

Acara itu diadakan Bina Nusantara Computer Club (BNCC) Universitas Bina
Nusantara (Binus), di auditorium kampus Anggrek, Kebun Jeruk, Jakarta.
Turut hadir dalam acara tersebut Raditya Dika, penulis buku laris Kambing
Jantan dan Enda Nasution, blogger yang kerap dijuluki ''bapak blogger''
Indonesia.

Iklan jenis PPC, kata Cosa, akan memberikan kontribusi uang tiap kali
di-click. Jumlahnya bervariasi. Mulai 0,02 dolar hingga 0,05 dolar. Jumlah
uang baru terasa kalau yang nge-click ribuan orang. Kalau masih berkutat
pada ratusan orang, masih belum terasa. ''Yang paling dikenal di sini
biasanya iklan dari Google Adsense,'' katanya.

Selain PPC, ada PPI. Iklan ini, kata Cosa, adalah iklan gambar bergerak.
Iklan tersebut akan memberikan kontribusi uang berdasarkan berapa kali
pemutaran. Iklan ini biasanya dalam format flash yang akan berputar
sendiri tiap kali website diakses. ''Biasanya, iklan akan dibayar minimal
seribu kali penayangan,'

' ujarnya.

Cosa termasuk orang yang sukses meraup uang dengan cara tersebut. Dia
memasang iklan tersebut di beberapa blog-nya yang mulai dikembangkan pada
2003. Ribuan pengunjung mengakses blognya. Penghasilannya pun terdongkrak.
Pada Juli 2007, penghasilan Cosa mencapai USD 5.000 (lebih dari Rp 50
juta). Setiap bulan terus meningkat sampai sekarang. ''Paling tidak, saat
ini gaji saya setara direktur lah,'' katanya disambut tepuk tangan
hadirin.

Upaya lain meraup uang dari blog bisa dengan menjual halaman blog. Seperti
iklan dalam surat kabar, banner dalam blog dijual dengan tarif tertentu.
Perjanjian dilakukan dengan menyepakati tarif iklan dan lama pemasangan.
''Menjual halaman bisa dilakukan secara online atau menawarkannya sendiri
ke perusahaan-perusahaan,'' kata lulusan urusan Sistem Informasi Sekolah
Tinggi Manajemen Informatika dan Teknik Komputer (Stikom) Surabaya itu.

Cara lain masih ada. Kata Cosa, blogger juga bisa jadi makelar blog.
Yakni, mereka yang membeli blog untuk dijual lagi. Blog-blog yang dibeli
murah diperbaiki untuk ditingkatkan pengunjungnya. ''Setelah pengunjung
banyak, blog itu ditawarkan kepada orang lain. Tentu saja dijual lebih
mahal,'' ujarnya.

Salah seorang rekan Cosa pernah sukses melakukannya. Dia memperbaiki
sebuah blog kemudian menjualnya lagi. ''Blog itu laku Rp 700 juta.
Sekarang dia sudah nggak nge-blog lagi. Tapi, bisnis properti dari uang
penjualan blog,'' katanya.

Karena itu, kata Cosa, yang perlu dilakukan blogger adalah terus
meningkatkan jumlah pengunjung. Apabila pengunjung banyak, kemungkinan
mereka meng-click iklan-iklan tersebut semakin besar. Dengan banyaknya
pengunjung, langkah bisnis lain bisa dilakukan.

Meski begitu, kata Enda Nasution, mendapatkan uang dari blog tetap tidak
mudah. Harus terus bekerja keras untuk meningkatkan pengunjung blognya.
''Jadi, jangan dianggap kita diam saja lantas uang datang. Tidak bisa
seperti itu. Upayanya juga keras seperti pekerjaan lain,'' kata pria yang
dijuluki bapak blogger Indonesia itu.

Namun, kata Enda, mereka yang baru pertama membuat blog bisa memulainya
dengan membuat tulisan. Tak harus berorientasi uang. ''Tuliskan saja
pengalaman sehari-hari. Dan, paksa diri untuk terus menulis,'' katanya.

Selasa, 21 April 2009

Empat Pelajaran dari Hasil Penyelesaian Kasus Pelanggaran HaKI Microsoft vs Distributor Open Source

Ada empat Pelajaran yang kita dapat dari hasil Penyelesaian Kasus Pelanggaran HaKI Microsoft vs Distributor Open Source, yaitu " Microsoft and TomTom Settle Patent Infringement Cases" dimana Perusahaan Distribusi OSS Tom Tom setuju mengambil paten berbayar dari Microsoft untuk lisensi penggunaan navigasi kendaraan, dan menghentikan penggunaan software File Allocation Table (FAT) yang di-klaim sebagai milik Microsoft, guna melindungi para pengguna produk Tom Tom. Ini menandakan bahwa konflik antar pengguna HaKI akan tetap ada selamanya, namun dapat diselesaikan melalui Pengadilan sebagaimana kasus-kasus lainnya yang biasa diselesaikan.

Adapun empat pelajaran itu adalah sebagai berikut:
  1. Software Open Source bukan wilayah software HaKI gratis, karena keberadaan software Open Source adalah karena adanya HaKI GPL (General Public License).
  2. Tuntutan Pelanggaran HaKI, termasuk atas OSS, adalah proses tuntut-menuntut biasa dan dapat diselesaikan (business as usual).
  3. Tuntutan terhadap OSS memang dapat terjadi namun dapat diselesaikan seperti pada kasus Tom Tom diatas, dimana Tom Tom membayar hak paten yang dipakainya dan menghentikan penggunaan software FAT milik Microsoft.
  4. Penyelesaian kasus2 tuntutan HaKI adalah baik bagi para pengguna Software itu, karena dapat menggunakan tanpa rasa ketakutan.
Rincian lengkap dari artikel " Four Takeaways from the Microsoft-TomTom Settlemen" ada terlampir dibawah ini:

by JeffSeul, Holland & Knight
Apr 8, 2009 9:28:58 AM

Whatever one thinks about open source software and software patents, the recent settlement of Microsoft's patent infringement lawsuit against TomTom illustrates that both are here to stay and that conflicts between owners of intellectual property rights (IP) at the intersection of the two can be resolved in the usual way.

To be sure, five of the eight Microsoft patents at issue in the case had nothing to do with the open source Linux operating system used in TomTom's car navigation devices. Microsoft stressed that its lawsuit was not the beginning of an assault on Linux(1), and Jim Zemlin, executive director of the Linux Foundation, characterized it as "a private dispute" and urged others not to jump to the conclusion that it was anything more(2). Nonetheless, the lawsuit – and its quick settlement – may tell us something about the ongoing evolution of the tech industry and how open source software (OSS) figures within it.

What does the Microsoft-TomTom settlement mean for tech companies and their customers? Here are four takeaways:

Takeaway 1: Open source software is not an IP-free zone.

There is a great deal of confusion among non-lawyers about the applicability of intellectual property (IP) rights to OSS. Perhaps contrary to popular opinion, the OSS model is based upon the existence of IP rights.

The most commonly used OSS license is Version 2 of the GNU General Public License, or GPLv2. As explained in the GPLv2 itself(3), it relies upon the existence of and ability to enforce copyrights, as does any software license. All licenses grant users a subset of the rights held by the software's creator, so long as users comply with the obligations and restrictions found in the license. For example, like other "copyleft" OSS licenses, the GPLv2 requires users to make any improvements (and related source code) available to the world only under the GPLv2, just as the original creator of the software chose to do. OSS also can be protected by patents, and it can infringe patents that protect other software.

The Microsoft-TomTom settlement is further evidence that sophisticated developers and distributors of OSS understand that OSS is not an IP-free zone. A settlement is not an admission of liability, of course, but TomTom's decision to settle quickly, on terms that require it to stop using some of Microsoft's Linux-related patents and shield its customers from lawsuits for infringement of other Linux-related Microsoft patents, presumably is a tacit acknowledgment that Microsoft's infringement claims need to be taken seriously.

1. See Q&A: Microsoft's IP Chief on TomTom, Linux and Patents (last visited Apr. 8, 2009).

2. See Note on MIcrosoft TomTom Suit: Calm Down, Hope for the Best, Plan for the Worst (last visited Apr. 8, 2009).

3. Paragraph 5 of the Preamble to the GPLv2 says, “We protect your rights with two steps: (1) copyright the software, and (2) offer you this license which gives you legal permission to copy, distribute and/or modify the software.” See GNU General Public License, version 2 (last visited Apr. 8, 2009).

Takeaway 2: IP lawsuits, including suits involving OSS, are just business as usual.

Traditional software companies have brought IP infringement lawsuits against one another for eons. Now, we not only see traditional software companies occasionally suing distributors of OSS, we see distributors and proponents of OSS suing others, both offensively and defensively(4).

For example, in September 2007 the Software Freedom Law Center, an organization that provides legal services to protect and advance OSS, filed an enforcement action against Monsoon Multimedia on behalf of the creators of BusyBox software, which is distributed under the GPLv2(5). The suit alleged copyright infringement for distribution of modifications to the software without making source code for the modifications available as required by the GPLv2. In Europe, guardians of OSS also are aggressively pursuing license violations as copyright infringement. A group called the gpl-violations.org project claims to have successfully enforced the GPL in over 100 cases between 2004 and 2006(6).

Patent related OSS litigation is also becoming common(7). Microsoft is not the first traditional software company to sue an OSS vendor for patent infringement, and TomTom is not the first major OSS distributor to settle a suit. In June 2006, Firestar Software sued Red Hat, a leading commercial distributor of OSS, alleging that Red Hat's open source Hibernate product infringed a patent covering Firestar's ObjectSpark technology(8). The companies have since settled the dispute.

In another recent case, Trend Micro, a developer of software that protects computers against viruses and spam, sued Barracuda Networks, a company that sells hardware containing open source anti-virus and anti-spam software, for patent infringement(9). In response, Barracuda Networks sought support from the open source community. It ultimately initiated a separate lawsuit to try to have Trend Micro's patents declared invalid(10) and another lawsuit alleging that Trend Micro was infringing three patents newly acquired by Barracuda Networks from IBM, which contributes to OSS projects and distributes OSS as part of its marketing strategy for its hardware and services offerings(11). TomTom used Barracuda Networks' defense strategy – counter-suing with patents newly acquired from a third party – in a patent infringement suit brought against it by another competitor, Garmin(12). Before the recent settlement, TomTom also sued Microsoft for patent infringement in response to Microsoft's lawsuit.

Patent infringement claims by OSS vendors aren't always defensive. Indeed, TomTom sued its Japanese navigation product rival Aisin AW last year for allegedly violating four of its patents(13). Barracuda Networks, TomTom and other OSS vendors are sophisticated companies that understand the IP environment and deploy both IP rights and OSS to their commercial advantage(14).

4. See generally Francis M. Buono and McLean Sieverding, Trend Spotting: Recognizing the Growing Risk of IP Litigation Facing OSS Developers and Implementers, METROPOLITAN CORPORATE COUNSEL, Vol. 16, No.9 (Sept. 2008).

5. Andersen et al. v. Monsoon Multimedia, Inc., No. 07-CV-8205 (S.D.N.Y. 2007) (settled). Similar suits have been brought against others. See, e.g., Andersen et al. v. Xterasys Corp., No. 07-CV-10455 (S.D.N.Y. 2007) (settled); Andersen et al. v. High-Gain Antennas, No. 07-CV-10456 (S.D.N.Y. 2007) (settled); Andersen et al. v. Verizon, No. 07-CV-11070 (S.D.N.Y. 2007) (settled).

6. GPL-Violations.org (last visited Apr. 8, 2009).

7. The following cases provide a few examples, in addition to those discussed in the body of this article: Jacobson v. Katzer, 2008-1001 (Fed. Cir. 2008); IP Innovation LLC v. Red Hat, Inc. et al., No. 07-CV-00447 (E.D. Tex. 2007); Network Appliance v. Sun Microsystems, No. 07-CV-06053 (N.D. Cal. 2007).

8. FireStar Software, Inc. v. Red Hat, Inc., et al., No. 06-CV-00258 (E.D. Tex. 2006) (settled).

9. Trend Micro initiated an action before the International Trade Commission seeking an order preventing Barracuda Networks from distributing the allegedly infringing products. Trend Micro, Inc. v. Barracuda Networks, Inc., No. 337-TA-624, 72 Fed. Reg. 74,329 (USITC, Dec. 31, 2007).

10. Barracuda Networks, Inc. v. Trend Micro, Inc., No. 07-CV-01806 (N.D. Cal. 2007).

11. See generally Ryan Paul, Barracuda bites back at Trend Micro in ClamAV patent lawsuit, ARS TECHNICA (July 2, 2008), (last visited Apr. 8, 2009).

12. See Press Release,Garmin Ltd., Garmin Obtains Complete Victory on TomTom Patents, Will Pursue Own Patent Claims Against TomTom (Dec. 23, 2006), (last visited Apr. 8, 2009).

Takeaway 3: Settlements of lawsuits involving OSS can and do occur.

All of the lawsuits mentioned above were settled. IP lawsuits, including those involving OSS, settle in one of the following ways, or some combination of them: the defendant stops using the plaintiff's IP, the defendant pays the plaintiff for a license to use it, or the parties cross-license IP to one another.

In the Microsoft-TomTom settlement, TomTom agreed to take a paid license under Microsoft's car navigation patents. While TomTom agreed to stop using the FAT LFN file system technology covered by two patents that Microsoft claims are infringed by the Linux operating system used in TomTom's navigation devices(15), TomTom will continue to use technology covered by two other patents that Microsoft claims are infringed by Linux. Microsoft agreed not to sue TomTom's customers based on their use of that technology(16).

Some people believe the GPLv2 prohibits all types of "discriminatory" settlements of patent suits, i.e., settlements that protect some licensees of GPLv2-covered software without providing the same protection to all other licensees. It does not. The GPLv2 prohibits agreements that cannot be honored while honoring the terms of the GPLv2(17), but it is possible to structure settlements and other agreements that do not induce anyone to violate the GPLv2. Microsoft has now reached several patent truces with companies that distribute software under the GPLv2, not least of which is its 2006 agreement with Novell. That agreement includes a covenant not to sue end users of products containing the infringing patents. Several leaders of the Free Software Foundation, including Richard Stallman, have publicly stated that the Novell deal is consistent with the GPLv2(18).

13. See TomTom sues Toyota navigation company, TRAFFIC TECHNOLOGY TODAY.COM (Feb. 18, 2008).

14. According to the online records of the United States Patent and Trademark Office, Dean Drako, the founder of Barracuda Networks, filed applications for two anti-spam related software patents long before Trend Micro sued Barracuda Networks: Patent Application No. 20060248575, titled "Divided encryption connections to provide network traffic security," filed on November 2, 2006; and Patent Application No. 20060238991, titled "Low profile expansion card for a system," filed on October 26, 2006. Both applications are still pending.

15. Some critics of Microsoft's suit against TomTom, like Bruce Perens, creator of the Open Source Definition, claim Microsoft’s File Allocation Table Long File Name (FAT LFN) patents are not innovative, implying, it seems, that they could be invalidated if challenged. See Bruce Perens: Analyzing Microsoft's TomTom Lawsuit (last visited Apr. 8, 2009). In fact, each patent has been affirmed twice by the U.S. Patent and Trademark Office, in the original examination and later during re-examination in 2006. U.S. Patent No. 5758352 was affirmed through reexamination on October 10, 2006, and U.S. Patent No. 5579517 was affirmed through reexamination on November 28, 2006. It also is well known that many companies have taken licenses under them. See TomTom Can License FAT Without Violating GPL (last visited Apr. 8, 2009).

16. See Microsoft and TomTom Settle Patent Infringement Cases (last visited Apr. 8, 2009).

17. GPLv2, Section 7.

18. See Transcript of Richard Stallman from the fifth international GPLv3 conference, Tokyo, Japan; 2006-11-21 (last visited Apr. 8, 2009).


Takeaway 4: Settlements are good for IT consumers, the people who matter most.

Litigation involving OSS is increasing, so it is good to see that suits involving OSS can be resolved in the usual way. Many tech companies, like TomTom (and Microsoft ), now pursue a "mixed source" strategy in which they distribute both open source software and proprietary software – often in the same product. Many OSS projects begin as labors of love, but most significant projects ultimately must find financial sponsors to survive and thrive. The Linux operating system, the Apache HTTP Server, the Firefox Web browser and other major OSS projects are supported by financial contributions and "volunteers" paid by major companies that produce revenue from products and services which are wholly or partially dependent upon the success of those projects. As Sun Microsystems explains in its 2007 10-K filing with the SEC, "[w]e build relationships with [the open source development community] to stimulate demand for our commercial products."

When software companies resolve their differences by agreement, they show respect for their customers, many of whom know and care little about the geopolitics of the tech industry, and all of whom want good products at reasonable prices that they can use without concern about debates among IP lawyers. According to Microsoft, for a year before it filed suit it tried to persuade TomTom to take a license under its patents. Given how fast the suit settled and the terms of the settlement, one wonders what changed from TomTom's perspective – except that it could no longer question whether Microsoft was serious. It seems a public skirmish could have been avoided, but the Microsoft-TomTom settlement is nonetheless another hopeful sign that the tech industry is evolving to accommodate different business models and development paradigms within the system of IP rights on which innovation for the benefit of consumers partially depends.

Senin, 20 April 2009

Blogger who angered South Korean Government was acquitted

Published: April 20, 2009

SEOUL — An economic commentator on the Internet who criticized and angered the South Korean government but commanded a huge following was freed from jail Monday after a court acquitted him of charges of using the Web to maliciously spread false information.

Park Dae-sung is greeted by his mother, Kim Chun-hwa, after being released from the Seoul Detention Center on Monday.

The arrest of Park Dae-sung in January and his trial on charges of spreading false data in public with a harmful intent — a crime punishable by as much as five years in prison — prompted debate about how much freedom of expression should be tolerated in cyberspace in this extensively wired country.

Mr. Park, an unemployed 31-year-old, gained an almost prophet-like status among many South Koreans after he correctly predicted the collapse of the U.S. investment bank Lehman Brothers, the crash of the South Korean currency — the won — and the effects on South Korea of the U.S. subprime mortgage crisis.

In some of the hundreds of online commentaries he posted under his pen name, Minerva, Mr. Park also unleashed scathing attacks on the government’s response to the global financial crisis. Some of his postings contained factual errors. The government accused him of undermining the financial markets.

In acquitting Mr. Park, Yoo Young-hyeon, a judge at the Seoul Central District Court, ruled Monday that there was no proof that Mr. Park “had the intention to undermine public interest.” It was also difficult to believe that Mr. Park knew that some of his statements were false at the time he wrote them, Judge Yoo said.

In July and December, Mr. Park wrote that the government had banned financial firms and major companies from buying dollars in an effort to arrest the fall of the Korean won. The court determined that the statement had been false but not criminal.

The prosecutors of the case had demanded an 18-month sentence for Mr. Park, accusing him of “blatantly stoking fears among the people” during an economic crisis. Quoting from his writing, they accused the often-satirical blogger of advising people to hoard daily necessities in anticipation of runaway inflation and to “send children to orphanages.”

“South Korea may be the only country in the world where a man is tried because he criticized the government’s foreign currency policies,” Mr. Park said in a statement before the judge on April 14.

Prosecutors have a week to appeal the verdict.

Mr. Park’s sudden fame and influence demonstrated the power of blogging in South Korea, which both boasts and laments one of the world’s most vigorous online communities.

Political parties have intensely monitored Mr. Park’s case and squabbled about it. President Lee Myung-bak’s governing Grand National Party has sought to regulate the country’s often unruly online forums, prompting opposition parties to accuse the government of trying to silence its critics. The main opposition Democratic Party on Monday called Mr. Park’s trial “an international embarrassment.”

The government has denied wanting to suppress online freedom of expression, but it has long voiced concern about the influence of Internet rumors. Officials blamed online demagogues in part for huge protests last summer against U.S. beef imports that paralyzed the government for weeks.

Before his identity was exposed, Mr. Park, as Minerva, had cultivated an aura of mystery, describing himself at times as an old farmer and at others as a former Wall Street financial expert.

After he was arrested, many people were surprised to learn that he was an unemployed graduate of a two-year community college who spent much of his time at home scouring the Web and reading books on finance.